Try on sunglasses virtually on Tallink vessels!
21. June, 2017
NE Device SW teamed up with Tallink, the biggest provider of mini-cruise and passenger transport services in the northern Baltic Seas,
to let shoppers find and try on sunglasses in-store in a way that’s fast and fun.
Tallink offers a wide variety of sunglasses. They were interested in innovative ways to raise awareness for the range and generate
excitement and fun factor among shoppers. The result is an in-store experience where you can filter the catalogue by brand
and price to find the models you want to try out using a large touch display. As you swipe through the carousel, the screen
becomes a virtual mirror that places sunglasses on your face. You can turn and nod – and easily swipe to the next model!
The solution is available on Megastar, Victoria and Star, following a successful pilot at the end of 2016.
© 2017 MTV3